You've heard all of the panic over file sharing and labels
faltering, but what are the REAL issues in the music industry? Consider these
four problems that don't get much attention in the music media but that have a
huge impact on the industry.
1. Royalty Collection Companies Antics
Of course you should get paid when your music is used, but
royalty collection companies are crossing the line of idiocy in your name. From
trying to collect additional royalties on music usages you are already
compensated for (ringtones) to demanding music fans pay for a public
performance license for listening to the radio in their stable with their
horses, the actions of these companies seem to have more to do with making up
for their own financial problems than making sure you get your due.
The problem - aside from the fact that you pay a fee for
this service - is that your fans don't know that you have little control over
what your royalty collection company does in your name. To them, you're the
greedy one. Great impression.
2. Internet Copyright and Royalty Issues
Sure the internet offers lots of options for music
promotion, but what licensing regulations should be in place? Who gets to
decide what is fair usage? Should labels be able to pull their artists' music
off of sites like YouTube against the artists' wishes? Speaking of YouTube,
what is a fair royalty for video plays on such a site? How do you balance the
need of musicians to be paid for their work with the realistic earning
potential (and ability to pay) of sites that host music?
Focusing on fan file sharing turns attention away from the
real problem: the inability for music rights holders to hammer out a realistic
game plan for licensing and compensation with websites that host and promote
music.
3. The RIAA/File Sharing Lawsuits
Much like the first item on our list, we have a group that
is damaging the relationship between musicians and fans, all in the supposed
name of their music industry members. Many musicians and labels have spoken out
against file sharing lawsuits, but for the RIAA, debate is out of the question.
The average music fan doesn't really know enough about the industry to
understand that their favorite musician isn't the one going to around suing
fans for hundreds of thousands of dollars for sharing music. Their actions
don't do much to stop downloading, and they create a bad impression of the
music industry with fans.
Also, we don't have any good answer about how these
judgements that the RIAA have won will be distributed to musicians.
Interesting.
4. Radio Royalties
The US is one of the only countries in the world that does
not require terrestrial radio stations to pay royalties to performers. A
proposal is in place that would change that. The plan includes a sliding scale
so that small stations would pay as little as $1,000 per year. Community
stations would almost always be exempt.
Unfortunately, the debate over the issue has been controlled
by Clear Channel - the Wal-Mart of radio stations - and people who make a lot
of money for hosting shows and making radio appearances. They don't want these
royalties to be paid because they would lose a lot of money, and they've
managed to frame the debate so that they seem to be championing for the little
guys. Don't you believe it. Musicians deserve to be paid.
Making money in the music industry isn't always as simple
negotiating a salary and waiting for your paycheck to come in. The pay
structure of many music industry jobs is based on percentages for one-off deals
and freelance style work, but different music industry careers are paid in
different ways. For this reason, the music career you choose will have a big
impact on how you make money in the music business. Here, you'll find a look at
how several common music industry jobs are paid, but remember, as always, that
this information is general, and the deal you agree to will dictate your
circumstances.
Managers:
Managers receive a pre-agreed percentage of the income from
the artists they work with. Sometimes, musicians may pay managers a salary as
well - this often works like a retainer, ensuring the manager doesn't work with
any other bands. However, it should be noted that this latter scenario really
only comes into play when the artists are making a sufficient enough income to
support themselves comfortably and legitimately have a need to make sure their
manager focuses only on them. Find out more about music managers
Music Promoters:
Promoters make money on ticket sales for the gigs they
promote. There are two ways this can happen:
The promoter takes a percentage of the proceeds from the
show after recouping their costs, giving the remaining money to the artists -
this is known as a door split deal
The promoter may agree a fixed payment with the musicians
for their performance and then any money left after costs is theirs to keep
Music Agents:
Agents take a pre-agreed percentage of the fees for the
shows they arrange for musicians. In other words, if an agent negotiates a fee
with a promoter for a band they represent to be paid $500 for playing a show,
the agent takes a cut of that $500. Learn more about agents:
Record Labels:
At a very basic level, record labels make money by selling
records. Your job at the record label and what type of label you work for will
determine what this means for you. If you have your own record label, then you
make money by selling enough records to cover your costs and make a profit. If
you work for someone else's record label, you will likely get a salary or
hourly wage. The size of the label and your role there determines how big that
salary/wage will be. Learn more about record labels:
Music PR:
Whether radio plugging or conducting press campaigns, music
PR companies get paid on a campaign basis. They will negotiate a flat fee for
working a release or tour, and that fee will usually cover a set amount of time
for the company to promote the product/tour. Music PR companies may also get
bonuses for successful campaigns and reaching certain thresholds - for
instance, a bonus if the album sells a certain number of copies. These
agreements will be made before the campaign begins. Learn more about PR:
Music Journalists:
If music journalists work freelance, they will be paid on a
per project or contract basis. If they work for a specific publication, they
will likely receive a salary or hourly wage. Find out more about music
journalists:
Music Producers:
Record producers may receive a salary if they are tied to a
specific studio or be paid on a per project basis if they freelance. Another
important part of music producer pay can be points, which allow producers to
share in the royalties from music they producer. It should be noted that not
all producers get points on every project. Learn more about producers:
Sound Engineers:
Sound engineers who work independently get paid on a per
project basis - this can be a one night deal, or they may go on the road and do
sound for a whole tour, in which case they will be paid for the tour and may
also receive P.D.s. Engineers who work with a particular venue exclusively are
likely to receive an hourly wage. Learn more about engineers:
Musicians:
What about the musicians themselves? Musicians make money
from royalties, advances, playing live, selling merchandise, and licensing fees
for their music. Sounds like a lot of revenue streams, but don't forget they
often have to share the money with the people listed above. Learn more about
making money as a musician:
Obviously, there are lots of different way to make money in
the music business, and many of them come down to percentages and contracts.
For this reason, it is crucial that everyone is on the same page about the hows,
whens, and how muchs of the pay up front - and you should always get it in
writing.
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